It's one of the joys of my job that I get to work for a range of clients from architects to property developers to interior designers and artists. Each has their specific needs with regard to the photography they commission. One of my clients, a property developer called Pocket Living, recently asked me to photograph a number of their new build, affordable Pocket homes.
Pocket Living describe themselves as ... "A new type of developer .. (they) sell well designed, local homes, with their affordable Pocket homes priced at 20% cheaper than the surrounding market rate. Their apartments make the best possible use of good quality but not extravagant materials. They work closely with local authorities to free up urban sites" ...
Pocket flats have very similar interior layouts and so I'm only asked to photograph interiors for them when the show flat is relocated or redressed. Once the flats are built, Birdy Design's Kelly Parfitt is given a new brief from which she works on ideas for presentation of the show flat. Kelly has some great contacts in the industry and always manages to come up with unusual and quirky objects, lighting and prints on a budget to make these spaces feel like home.
Kelly uses interior design techniques such as glass coffee tables and sloping shelves to give the flats an even greater sense of space. It is important for me to bring together these elements and to photograph them in a way that shows the rooms as the bright, airy spaces they are.
As well as the wide angle room shots which give a sense of size, layout, and overall feel of the interiors, I also need to give the client close up details that they can use in brochures, websites and social media. Again, bright, clean and punchy details work well to draw the viewer into the image, capture their imagination and appeal to their aspirations as first time homeowners in London .
"We continue to be thrilled with Sarah's photography of our show flat interiors and new build exteriors. Each of our buildings are uniquely designed and the extensive bank of images Sarah produces capture every detail. Having great quality, up to date photography is really important to us and so it's great we can rely on Sarah to work fast and flexibly from start to finish." Romy Levin, Marketing Executive at Pocket Livingand for Kelly Parfitt click here.